Hopscotch Sopexa has been selected to support the French furniture industry in its international outreach strategy, following a call for tender initiated by:
- CODIFAB (Professional Committee for the Development of French Furniture and Wood Industries),
- l’Ameublement français, the trade organization for the manufacture of furniture and the design of living spaces,
- And FRENCH DESIGN, promoters of innovation in furniture and interior design.
Deployed via international communication tools and platforms, this new identity highlights the CODIFAB, l’Ameublement français et FRENCH DESIGN during events, showrooms and exhibitions.
Carried out cooperatively between Hopscotch Sopexa France, Hopscotch Sopexa Italie et Hopscotch Event, we oversaw the creative strategy, operational deployment and press relations for Milan Design Week from April 15 to 21, 2024 (a must-attend event in the world of furnishings), with the aim of enhancing the industry’s visibility through unique communication by bringing together all the French furnishings sector players under a single banner.
"French Living in Motion"
A creative concept to define the tone and image of the French furniture industry on an international scale, designed to convey the idea that the “art de vivre” is always on the move, whether through innovation, sustainability of production, or sheer creativity.
