American Whiskey Cocktails Journey took over the London bar scene for two consecutive weeks to bring together some of the best bars in town and serve Londoners special cocktail lists that were themed around a journey of American Whiskeys.
Kay, London bartender at @t.t_london, came up with a creative cocktail recipe using Wishter bourbon.
Cheers!
The B2C on-trade activation was advertised on digital platforms:
- Instagram via a partnership with content creator @bon_vivantito
- Online via Time Out London media through a newsletter
- An educational digital hub on American Whiskeys, including a map referencing all partner venues.
The campaign highlighted the recent lifting of US and UK tariffs on spirits, and exposed a mature alcohol market to a new taste of American Whiskey.
26
Participating bars
750+
Cocktails served
235K+
Readers and viewers reached through social media and newsletter
