How to target a qualified audience of Canadians while promoting the versatility and health benefits of Avocados from Mexico?
Creation of a strategic 360 partnership with the National Bank Open, Canada’s official tennis tournament, to :
- Share key messages about the health benefits and versatility of fruit to a qualified target audience,
- strengthen brand awareness and exposure in Quebec and Ontario, and
- continue to drive consumption throughout the year, with a particular focus on the summer months.
This event brought together more than 380,000 tennis fans in Montreal and Toronto!
375k
potential reach with 1 partnership with Leylah Fernandez and 40 content created, in the fresh produce category
750k
impressions with 1 bilingue TV commercial and 80 spots broadcast on TVA Sport and Sportsnet
75 M
potential reach with 1 press release and 145 press clippings
150k
impressions with in-store visibility at IGA and Sobeys, 1 dedicated online page on IGA.net
A major partnership that has enabled Avocados From Mexico to be present at every step of the consumer journey.
