Hopscotch Sopexa paired “Macadamia from Australia” with “Before it Melts”, a local favorite destination for ice cream in Seoul. Together, they created a custom menu with three unique Macadamia ice-cream flavors. To engrain an authentic feel, visual, audio and interactive experiences were used, including the peeling of Macadamia nuts in the store by guests, which were then used in their own ice cream servings, giving customers a full appreciation of the way Macadamia can be incorporated into their food.