To help Macadamia from Australia break into the South Korean market, Hopscotch Sopexa created a unique marketing campaign in Seoul combining the talent of a local ice creamery with the unique flavor of Macadamia nuts!

Australian Macadamia Crossover

Hopscotch Sopexa paired “Macadamia from Australia” with “Before it Melts”, a local favorite destination for ice cream in Seoul. Together, they created a custom menu with three unique Macadamia ice-cream flavors. To engrain an authentic feel, visual, audio and interactive experiences were used, including the peeling of Macadamia nuts in the store by guests, which were then used in their own ice cream servings, giving customers a full appreciation of the way Macadamia can be incorporated into their food.

Instagram Live was used to give those unable to attend the event in person a chance to experience the fun, and with many thousands participating online, the event was a huge success in the virtual sphere for Australian Macadamias!

Australian Macadamia Crossover banner