When passion for French cheese meets the ingenuity of Hopscotch Sopexa UK, the result is simply delectable. This groundbreaking campaign aims to appeal to a new target group of gourmand explorers in the UK, a market where domestic cheese production and consumption is already well established.

Europe. Cheese at Heart - Have a French Love Affair

Through captivating TV ads, engaging online videos and a dynamic presence on social networks, CNIEL and Hopscotch Sopexa UK have succeeded in creating a real craze for French cheese among British foodies. The campaign extended far beyond the screen, with influencer partnerships, immersive press and influencer events, and point-of-sale promotions to deliver a complete cheese experience.


The objective was clear: to transform the perception of French cheese in the UK and ensure that every bite is a tasty experience of the highest caliber. And the campaign’s success speaks for itself; with positive media coverage, increased engagement on social networks and increased sales of French cheeses, it’s clear that this culinary romance has captured the hearts of British consumers.

Europe. Cheese at Heart - Have a French Love Affair

This campaign captured the spirit and passion behind every piece of French cheese, inviting people to become enthralled a true culinary love affair. Because for CNIEL and Hopscotch Sopexa UK, cheese is more than just a product – it’s an experience to be savored, shared and cherished.


So, whether you’re a seasoned cheese lover or a budding gastronomic explorer, join us on this one-of-a-kind culinary adventure. Because with “Europe Cheese at Heart – Have a French Love Affair,” every bite is an invitation to fall in love with French cheese.