With its in-depth knowledge of markets, key players and food cultures, Sopexa advises and assists you in your communications and marketing campaigns, enabling you to set the hottest food & drink trends today and in the future.
Our commitments: intelligent proposals, creative solutions and high-impact campaigns with ROI metrics.
Sopexa
Japan
Contact
6 : 13
22°
Contact
Sopexa Japan
3-12-8, 3F Ebisu Shibuya-Ku Tokyo C.P. 150 0013
00 81 (0) 3 5789 0081
Business Contact
Charles Durand | Asia Pacific Director & Managing Director Sopexa Japan
00 81 (0) 3 5789 0085
contact@sopexa-japon.com
Sopexa - International Marketing & Communication Agency
Food, Drink, Lifestyle
Sopexa's 26 agencies develops bespoke marketing and communications strategies for your products and brands throughout the world.
Sopexa Japan’s business is...... advising and delivering communication and marketing actions perfectly tailored to the Japanese market, which is extremely demanding! The agency’s added value in 3 words: Experienced multilingual and multicultural staff, with perfect knowledge of consumer trends and needs, as well as of the various issues in the food and drink sector. The Japanese market is unique because: It’s another world! The “Japanese exception” is real! Product quality, attention to detail, meeting deadlines… all of these are part and parcel of the country’s culture. You can’t go too fast, you have to take a discovery approach and adapt products to the culture and to the demands. Opportunities in the food and drinks industry: the Japanese are all foodies, with a demanding palate, and are open to products from around the world: 60% of the products on their plates are imported!
Expertise
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Consulting & strategy
Think globally, act locallyA true B-to-B-to-C strategy: for each of your products or brands, we help determine the target countries or regions, the types of contacts to mobilize and the resources tailored to your needs.
- Build a bold, incisive positioning to help you stand out
- Determine a strategy aligned with your financial resources
- Target opinion leaders and key influencers among the 180,000 contacts in our database
- Use proactive sensitive communication to anticipate crises
- Strategic planning / Image studies / Brand creation and positioning / Visual identity / Social media listening / Crisis management
- Engineering of subsidized campaigns (by Europe, the USDA, etc.) and multi-country campaigns
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Promotions and international sales development
Leverage key assets and drive your sales- Help increase your product listing among local decision-makers
- Design optimized promotional mechanisms with target operators
- Hold in-store campaigns that encourage shoppers to choose your product or brand, boosting your growth potential
- 24h Expo / international exhibitions / prospecting missions / activation of distribution, import and wholesale networks / training of opinion leaders
- Visual merchandising at retail outlets or restaurants / cross-branding / web-to-store / experiential marketing / street marketing
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PR & brand content
Boost your product/brand image- Spark interest by telling a story that will make people sit up and take notice
- Call leading local decision-makers, key influencers, journalists and bloggers to action and converse with foodies
- Choose the most effective distribution channels for storytelling
- Design impactful, engaging advertising campaigns
- Creation of editorial content / Community Management / E-Reputation- Press relations / Public Relations / Nutritional communication/ Crisis communication
- Advertising campaigns: design & media planning
-
Events
Turn your events into unique experiencesThe trendiest venues. The most influential professionals. In a word, create “the place to be”.
- Hold flawlessly run, high-impact events
- Dream up innovative, one-of-a kind online and offline campaigns
- Generate buzz, surprise your targets, give your audience a change of scene
- Brand events / General public events / Seminars / Congresses- Event mini-sites / interactive terminals
- Event videos
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Health & nutrition strategies
Spot trends and pinpoint influencers- Identify new consumer trends in health and nutrition
- Strengthen your products’ health positioning
- Pinpoint and mobilize experts and opinion leaders to strengthen your credibility
- Analyze the e-reputation of your products on social networks with “Social Flavor”, our social media monitoring and listening tool
- Strategy monitoring tools- Health marketing strategy
- Speaking points at congresses
- General public communication
- Scientific communication
-
Think globally, act locally
A true B-to-B-to-C strategy: for each of your products or brands, we help determine the target countries or regions, the types of contacts to mobilize and the resources tailored to your needs.
- Build a bold, incisive positioning to help you stand out
- Determine a strategy aligned with your financial resources
- Target opinion leaders and key influencers among the 180,000 contacts in our database
- Use proactive sensitive communication to anticipate crises
- Strategic planning / Image studies / Brand creation and positioning / Visual identity / Social media listening / Crisis management
- Engineering of subsidized campaigns (by Europe, the USDA, etc.) and multi-country campaigns
-
Leverage key assets and drive your sales
- Help increase your product listing among local decision-makers
- Design optimized promotional mechanisms with target operators
- Hold in-store campaigns that encourage shoppers to choose your product or brand, boosting your growth potential
- 24h Expo / international exhibitions / prospecting missions / activation of distribution, import and wholesale networks / training of opinion leaders
- Visual merchandising at retail outlets or restaurants / cross-branding / web-to-store / experiential marketing / street marketing
-
Boost your product/brand image
- Spark interest by telling a story that will make people sit up and take notice
- Call leading local decision-makers, key influencers, journalists and bloggers to action and converse with foodies
- Choose the most effective distribution channels for storytelling
- Design impactful, engaging advertising campaigns
- Creation of editorial content / Community Management / E-Reputation- Press relations / Public Relations / Nutritional communication/ Crisis communication
- Advertising campaigns: design & media planning
-
Turn your events into unique experiences
The trendiest venues. The most influential professionals. In a word, create “the place to be”.
- Hold flawlessly run, high-impact events
- Dream up innovative, one-of-a kind online and offline campaigns
- Generate buzz, surprise your targets, give your audience a change of scene
- Brand events / General public events / Seminars / Congresses- Event mini-sites / interactive terminals
- Event videos
-
Spot trends and pinpoint influencers
- Identify new consumer trends in health and nutrition
- Strengthen your products’ health positioning
- Pinpoint and mobilize experts and opinion leaders to strengthen your credibility
- Analyze the e-reputation of your products on social networks with “Social Flavor”, our social media monitoring and listening tool
- Strategy monitoring tools- Health marketing strategy
- Speaking points at congresses
- General public communication
- Scientific communication
