Text: 281 press articles and 142,5 audience reached

#Event #PR: “La Maison du Fromage”, a pop-up store at Omotesandô, the very chic and trendy district of Tokyo.


One week of free tastings, cheese mini-seminars (Cheese-saké and Cheese-green tea pairing) to discover all the different ways to enjoy cheese.


The press inauguration event was a great success, with 88 journalists, bloggers, Instagramers and 2 national TV channels showed up.


Client: Cniel

Artistic Design : ichetkar