Branding
“La Maison du Fromage”, a pop-up store at Omotesandô, the very chic and trendy district of Tokyo.
One week of free tastings, cheese mini-seminars (Cheese-saké and Cheese-green tea pairing) to discover all the different ways to enjoy cheese.
The press inauguration event was a great success, with 88 journalists, bloggers, Instagramers, 2 national TV channels showed up and radio station.
140M
audience reached
260
press articles
Client: Cniel
Artistic Design : ichetkar
[video width="640" height="390" src="https://www.sopexa.com/app/uploads/2018/02/Maison-du-Fromage-CNIEL-Tokyo-2016.mp4" /]
