Think Global, Act Local – Tunisia’s National Tourism Office chooses Sopexa to raise the general public’s awareness of Tunisia as THE tourist destination. A global influence campaign that took place in Russia, China and Canada.
Tailor-made brand content and key visuals have been developped for each target market. One common theme : the wonders of Tunisia (thalassotherapy, desert adventures, cultural sites, seaside…)
In Russia, a digital campaign made the headlines, supported by a media and radio campaign.
In China, Tunisia’s exotic 1,000 colors have been illustrated by a dedicated webseries, which was widely broadcasted on the influent chinese digital applications.
In Canada, three key visuals and one video was created and showcased on all target contact points. A media campaign was also implemented to target tourism professionals.
