Campaign “This is our poultry – high quality poultry is raised in our lands with European guarantee”-an information campaign on poultry meat in the EU, which aims to strengthen the confidence of consumers and professionals in the quality of EU poultry.

The campaign focuses on bringing consumers closer to EU standards that guarantee a high level of animal welfare, sustainable production development and food safety.

The campaign uses various information channels, including the website, news publications and social media platforms, i.e. Facebook and Instagram. There are also advertising campaigns on the radio, press and on the Internet, as well as events and activities based on cooperation with project experts: at the POLAGRA FOOD International Food Fair and at culinary festivals.