Sopexa presents the campaign “Europe defends its terroirs, ” highlighting the know-how and good products of the South West labeled PDO PGI.
Taste of Paris was held in September, an event for food lovers, celebrating the most renowned chefs of the moment and the most iconic restaurants with 4 days of tastings, shopping, culinary events, meetings, and demonstrations.
A campaign around PDO and PGI products from the French Southwest
The know-how of producers recognized and protected by the PDO/PGI quality labels allows the South-West, from Bayonne to Périgord, through the Landes, the Gers, or the Quercy, to have a land rich in traditional and authentic specialties. Three of them were presented during the 4 days of the Taste of Paris festival
– Southwestern wines (IVSO)
– Bayonne ham (INPAQ)
– Foie gras and duck breast from the Southwest (PALSO).
The Southwest represented by a typical ambassador
The South-West represents ancestral know-how, passed down from generation to generation. The campaign, therefore, had to be embodied by a typical ambassador of the South-West. That’s why, the Landes Chef Julien Duboué, fervent defender of the terroirs, embodied the products on the stand and during dedicated VIP meals.
A terroir presented with various animations
visitors per day visited the stand
glasses of wine distributed
appetizers were served
Julien Duboué gave culinary demonstrations during which 700 appetizers were served with products from the countryside. On the menu: flaky bread with Bayonne ham, tartar of duck breast with oysters and porcini mushrooms, or foie gras confit with beet and vanilla. Julien has also cooked exclusive VIP dinners on Thursday evening and Friday lunchtime for journalists and influencers.
Activities about the wines of the South-West were also carried out on the stand, with the promotion of 250 vintages and the distribution of more than 1000 glasses of wine.
In addition to Sopexa team, several representatives of interprofessions were also present to introduce visitors to the products. The visit of Clément Beaune, Secretary of State for European Affairs in France, allowed them to discuss the products and the campaign.
In total, nearly 3,000 visitors visited the stand daily to discover the South-West products and attend demonstrations and tastings.
The festival was a real success and allowed foodies, enthusiasts, and the curious to discover the European quality labels, specifically those of the products of the French Southwest!