SIAL Paris 2022

The Salon International de l’Alimentation (SIAL) opens its doors this week in Paris!
As a flagship event in the worldwide food calendar, it is a meeting place for producers, importers, buyers and retailers, media specialists and independent associations of every shape and size. Sopexa’s international teams will be on site from 15 to 19, October 2022 and will take the floor as Food & Beverage experts!
Discover below the program of our conferences 👇

SIAL 2022 - Sopexa

As a reference for integrated Food & Beverage campaigns, Sopexa will give several Talks at SIAL Paris 2022 to share the group’s insights about effective digital communication strategies.

The agency will provide its perspectives on the use of TikTok in Food & Beverage communications, and will share its vision on the opportunities presented by Web3, NFTs and Metavers for Food & Beverage communications. These two conferences will take place in Hall 6 of SIAL Paris 2022 and will be broadcasted live. The conferences will be replayed on this page.

In addition, Sopexa will illustrate the strength of the group’s international influence through the example of the Taste France project. Implemented for the French Ministry of Agriculture, the campaign brings French food and beverage back to the daily lives of Millennials internationally, thanks to the synergy between Sopexa agencies in the United States, the United Kingdom, Spain, Germany, China and Japan. The interview will be replayed on this page as well.

"How to use TikTok for your Food & Beverage communication?"

Sunday, October 16 at 2:00 pm

– By Thomas Fournier, Digital Director EMEA (SIAL, Hall 6) –

TikTok announced that it had surpassed the one billion monthly active users, including your consumers. This video platform with its own codes can be intimidating. How to start your Food & Beverage communication on TikTok?


Replay the Live: here

"Web3, NFTs, Metavers - what opportunities for Food & Beverage promotion?"

Wednesday, October 19 at 2:00 p.m.

– By Alexandre van Eeckhout, Director of Creative Strategies at Sopexa Group (SIAL, Hall 6) – 

How to approach the Web3, an unavoidable digital revolution, to establish a privileged link with its consumers and its community? What opportunities does it present for Food & Beverage communication? This talk aims to summarize the main principles of Web3, NFTs, Metavers and their pillars through inspiring examples.


Replay the live: here

"French Food & Beverage - A new positionning and new tools for a modernized target"

Sunday, October 16, time to be determined

– By Maxime Cambien, Strategic Account Director of Sopexa Group –

With their very qualitative image associated with refinement rather than conviviality, some French food and beverage products are difficult to integrate into everyday cooking… How can they be brought back into the daily lives of Millennials internationally? The French Ministry of Agriculture and Sopexa have chosen digital and influence actions to achieve this goal through two award-winning projects as part of the BtoC Taste France campaign, which open up new avenues for international public communications.

Join the Live: Link coming soon!