#Public Relations: Chios Mastiha build up its fame with its three recipes declinaison 


The Campaign ‘EUROPEAN PDO PRODUCTS: Precious Drops’ is a 3-year promotional program co-financed by the European Union and Greece, which aims to raise Chios Mastiha awareness and demand, a product of Protected designation of origin (PDO), of natural and unique kind, commercialized under different forms, such as oil, powder and chewing gum.

The global communication campaign targets journalists, chefs, foodies, opinion leaders, retailers and consumers in the USA, Japan and South Korea, through advertising creations, trade shows, events, animations in various distribution channels including the parapharmacy and public relations off and online.