3 cheeses from Sardinia, AOP Pecorino Romano, Pecorino Sardo and Fiore Sardo, are on a mission in the USA and Europe (Italy, Germany, France and the UK).
The campaign included
– the creation of unique and original key visual
– in-store promotions,
– trade fairs,
– PR events,
– press and digital advertising,
– social media campaign in the US
+ 12 000
directs contacts with professionals
Client: Three Cheese consortiums in Sardinia: Consorzio per la tutela del formaggio Pecorino Romano, Consorzio per la tutela del Formaggio Pecorino Sardo, Consorzio per la tutela del Fiore Sardo D.O.P.
