No ordinary sheep. No ordinary cheeses.

#GlobalCommunication: 3 cheeses from Sardinia, AOP Pecorino Romano, Pecorino Sardo and Fiore Sardo, are on a mission in the USA and Europe (Italy, Germany, France and the UK).

The campaign included

– the creation of unique and original key visual

– in-store promotions,

– trade fairs,

– PR events,

– press and digital advertising,

– social media campaign in the US

Client: Three Cheese consortiums in Sardinia: Consorzio per la tutela del formaggio Pecorino Romano, Consorzio per la tutela del Formaggio Pecorino Sardo, Consorzio per la tutela del Fiore Sardo D.O.P.