#Event: European cheeses on a one-of-a-kind “Cheese bike” and “Cheese truck” tour 


For 19 days, Brazilians got the chance to discover the rich diversity of European cheeses through a series of tastings held using a “Cheese Truck” and “Cheese bike”. A perfect way to spark their curiosity and tickle their taste buds!


Key figure: Equivalent of €141,580 in advertising generated thanks to the buzz on Facebook and Instagram


Client: CNIEL