All eyes on Chilean cherries in Brazil!
For the third year in a row, Chilean cherries quality and savoury taste were put into the limelight thanks to the « Sabor de verão » (summer flavors) campaign .
100 days of tastings at the point of sale, a BtoB e-newsletter was produced and sampling was sent to trade professionals.
To increase the visibility of the campaign, a cooking class was organized for the press and influencers, in addition to the community management of Frutas do Chile’s social networks.
More than 40,000 consumers reached.
100 days of activation trade and 50-70% increase in sales during the in-store promotion period.