a Wine Truck tour for Wines of Alsace
+ 23,1% increase in sales of Alsace wine during the activation period from May to October
The “Avenue d’Alsace” wine truck roamed the roads of Quebec and Ontario last summer, giving newcomers and enthusiasts alike an up-close look at the world of Alsace wines as well as the opportunity to taste them at festivals and other summertime events. This innovative medium helped boost awareness of Alsace designations among both wine industry professionals and the general public. The truck was at 8 events (Summer of Chefs, Lobster Clam Jam and others).
web impressions between June and September
activation drives at SAQ stores
bottles of Alsace wines served
kilometers driven by the wine truck
sommeliers trained in Quebec and Ontario