#Influence: an Australian cheesy festival celebrates European cheeses ! 


To highlight the quality and versatility of European cheeses, Sopexa created a free festival for the general public in Sydney. For 2 days, “Bon Fromage” was a can’t-miss event, attended by over 4,000 people, including 180 journalists and influencers.


The festival generated 28 million contacts, 96 press articles and 1,200 #bonfromage Instagram posts.



Client: CNIEL