#DigitalMarketing: Bernard Magrez on its way to conquer Hong Kong
With 42 vineyards to his name across the world, including 4 Grand Cru Classé estates in Bordeaux, Bernard Magrez’s communications have gone digital in China and Hong Kong, with the brand’s social media strategy implemented on WeChat, Facebook and Instagram. Sopexa created engaging brand content to convey a luxury, high-end positioning, together with visual imagery and luxury cues in keeping with its premium image.
Client: Bernard Magrez
