Sopexa Canada
6 : 13
22°

Contact
Sopexa Canada

2020, rue University, bureau 2400 Montréal H3A 2A5
+1 514 288 5802
yanick.coutie@sopexa.com

Business Contacts

Sopexa - International Communication & Marketing Agency Food, Drink, Lifestyle

Sopexa's 26 agencies develops bespoke marketing and communications strategies for your products and brands throughout the world.

Sopexa Canada’s business is…

… creating business opportunities for our clients, surprising people and being on the lookout for new trends. The agency’s added value: Its People. A bicultural team that is dedicated, creative and appreciated for its role as an advisor and its solid relationships with the country’s key players. The Canadian market is special because: it is an immense territory where French culture (European influences) rub shoulders with English-speaking culture (the US market)! It is complex for newcomers, due to its history, namely with several state monopolies for the sale and distribution of alcohol. Canadians have a healthy economy and very high spending power, offering wonderful growth potential that keeps getting better all the time.  Call the agency if you need: an agency that can convey your brand values through innovative, impactful, results-oriented actions. From strategy consulting to execution of the communications mix, with trusting relationships and an enjoyable atmosphere!

Expertise

With its in-depth knowledge of markets, key players and food cultures, Sopexa advises and assists you in your communications and marketing campaigns, enabling you to set the hottest food & drink trends today and in the future.
Our commitments: intelligent proposals, creative solutions and high-impact campaigns with ROI metrics.
  • Consulting & strategy

    Think globally, act locally

    A true B-to-B-to-C strategy: for each of your products or brands, we help determine the target countries or regions, the types of contacts to mobilize and the resources tailored to your needs.  

    - Build a bold, incisive positioning to help you stand out

    - Determine a strategy aligned with your financial resources

    - Target opinion leaders and key influencers among the 180,000 contacts in our database

    - Use proactive sensitive communication to anticipate crises
     

    - Strategic planning / Image studies / Brand creation and positioning / Visual identity / Social media listening / Crisis management

    - Engineering of subsidized campaigns (by Europe, the USDA, etc.) and multi-country campaigns   

  • Promotions and international sales development

    Leverage key assets and drive your sales

    - Help increase your product listing among local decision-makers

    - Design optimized promotional mechanisms with target operators

    - Hold in-store campaigns that encourage shoppers to choose your product or brand, boosting your growth potential
     

    - 24h Expo / international exhibitions / prospecting missions / activation of distribution, import and wholesale networks / training of opinion leaders

    - Visual merchandising at retail outlets or restaurants / cross-branding / web-to-store / experiential marketing / street marketing

  • PR & brand content

    Boost your product/brand image

    - Spark interest by telling a story that will make people sit up and take notice

    - Call leading local decision-makers, key influencers, journalists and bloggers to action and converse with foodies

    - Choose the most effective distribution channels for storytelling

    - Design impactful, engaging advertising campaigns

    - Creation of editorial content / Community Management / E-Reputation

    - Press relations / Public Relations / Nutritional communication/ Crisis communication  

    - Advertising campaigns: design & media planning 

  • Events

    Turn your events into unique experiences

    The trendiest venues. The most influential professionals. In a word, create “the place to be”.  

    - Hold flawlessly run, high-impact events

    - Dream up innovative, one-of-a kind online and offline campaigns

    - Generate buzz, surprise your targets, give your audience a change of scene

    - Brand events / General public events / Seminars / Congresses

    - Event mini-sites / interactive terminals

    - Event videos

  • Health & nutrition strategies

    Spot trends and pinpoint influencers

    - Identify new consumer trends in health and nutrition

    - Strengthen your products’ health positioning

    - Pinpoint and mobilize experts and opinion leaders to strengthen your credibility

    - Analyze the e-reputation of your products on social networks with “Social Flavor”, our social media monitoring and listening tool

    - Strategy monitoring tools

    - Health marketing strategy

    - Speaking points at congresses

    - General public communication

    - Scientific communication

  • Think globally, act locally

    A true B-to-B-to-C strategy: for each of your products or brands, we help determine the target countries or regions, the types of contacts to mobilize and the resources tailored to your needs.  

    - Build a bold, incisive positioning to help you stand out

    - Determine a strategy aligned with your financial resources

    - Target opinion leaders and key influencers among the 180,000 contacts in our database

    - Use proactive sensitive communication to anticipate crises
     

    - Strategic planning / Image studies / Brand creation and positioning / Visual identity / Social media listening / Crisis management

    - Engineering of subsidized campaigns (by Europe, the USDA, etc.) and multi-country campaigns   

  • Leverage key assets and drive your sales

    - Help increase your product listing among local decision-makers

    - Design optimized promotional mechanisms with target operators

    - Hold in-store campaigns that encourage shoppers to choose your product or brand, boosting your growth potential
     

    - 24h Expo / international exhibitions / prospecting missions / activation of distribution, import and wholesale networks / training of opinion leaders

    - Visual merchandising at retail outlets or restaurants / cross-branding / web-to-store / experiential marketing / street marketing

  • Boost your product/brand image

    - Spark interest by telling a story that will make people sit up and take notice

    - Call leading local decision-makers, key influencers, journalists and bloggers to action and converse with foodies

    - Choose the most effective distribution channels for storytelling

    - Design impactful, engaging advertising campaigns

    - Creation of editorial content / Community Management / E-Reputation

    - Press relations / Public Relations / Nutritional communication/ Crisis communication  

    - Advertising campaigns: design & media planning 

  • Turn your events into unique experiences

    The trendiest venues. The most influential professionals. In a word, create “the place to be”.  

    - Hold flawlessly run, high-impact events

    - Dream up innovative, one-of-a kind online and offline campaigns

    - Generate buzz, surprise your targets, give your audience a change of scene

    - Brand events / General public events / Seminars / Congresses

    - Event mini-sites / interactive terminals

    - Event videos

  • Spot trends and pinpoint influencers

    - Identify new consumer trends in health and nutrition

    - Strengthen your products’ health positioning

    - Pinpoint and mobilize experts and opinion leaders to strengthen your credibility

    - Analyze the e-reputation of your products on social networks with “Social Flavor”, our social media monitoring and listening tool

    - Strategy monitoring tools

    - Health marketing strategy

    - Speaking points at congresses

    - General public communication

    - Scientific communication

Our clients

  • Agence Bio
  • Anivin
  • AOPN
  • Avocados from Mexico
  • BIVB
  • BIVC
  • Bonne Maman
  • Carrefour
  • Castel
  • Chablis
  • CICP
  • CIFOG
  • CIVA
  • CIVB
  • CIVL
  • CIVR
  • Clémentine de Corse
  • Club Med
  • CNIEL
  • Commission européenne
  • Délivrance
  • Elior
  • Elle&Vire
  • Floc de Gascogne
  • Florette
  • FranceAgriMer
  • Gorgonzola
  • Haribo
  • Honey Crunch
  • Inaporc
  • Inter Beaujolais
  • Inter rhône
  • Interbev
  • Interfel
  • Interloire
  • IVSO
  • Lactalis
  • Les vins d'Alsace
  • Lesieur
  • LIDL
  • Maille
  • Maroc Export
  • Matines
  • Michel & Augustin
  • Ministère de l'Agriculture
  • Movenpick
  • Nutrition & Santé
  • Omnivore
  • Paris Aéroport
  • Parmalat
  • Pays d'Oc
  • Perlim
  • Pernod Ricard
  • Piemonte
  • Pink Lady
  • Pom' Alliance
  • Pur Brebis Alternatif
  • Pyrex
  • Qualité Landes
  • Région Aquitaine
  • Saint Michel
  • Savencia
  • SEB
  • Seeberger
  • Sevitel
  • Sieur D'arques
  • Tilly Sabco
  • Vinexpo
  • Volaille Française
  • Wines of chile
  • Wines of Germany
  • Wines of Portugal

Follow Us