#Branding: Sopexa developed a bold, high-impact creative platform


In order to meet an ambitious set of objectives: to raise awareness for the region’s wines and shift perceptions towards a more premium image, recruit new consumers and create loyalty among wine trade professionals.



  • +1M contacts generated by the campaign
  • High impact poster campaign in SAQ shop windows (Quebec retail monopoly for alcohol)
  • Info newsletter targeting 578K SAQ wine consumers and buyers
  • 12-page promotional flier circulated to +250K consumers in Quebec’s 7 key daily newspapers, in partnership with Master Sommelier Véronique Rivest, named world’s 2nd top sommelier in 2012.


Client: Vin du Languedoc