Hopscotch Sopexa developed a bold, high-impact creative platform

In order to meet an ambitious set of objectives: to raise awareness for the region’s wines and shift perceptions towards a more premium image, recruit new consumers and create loyalty among wine trade professionals.


+1M contacts generated by the campaign

High impact poster campaign in SAQ shop windows (Quebec retail monopoly for alcohol)

Info newsletter targeting 578K SAQ wine consumers and buyers

12-page promotional flier circulated to +250K consumers in Quebec’s 7 key daily newspapers, in partnership with Master Sommelier Véronique Rivest, named world’s 2nd top sommelier in 2012.