AVO-READY, STEADY, GO !
The avocado from Mexico are building on a new AVOMOMENT campaign (AVOTIME) to build awareness and become part of Canadian consumer habits.
This primarily digital campaign features a dedicated web site and social media drives (on Facebook, Instagram, YouTube and Twitter).
The concept? Offer Canadian consumers the chance to take a break, whatever the time of day, enjoy a delicious avocado and get a boost of energy! On the menu: special original recipes and personalised content to tickle the taste buds!
Alongside this, the brand’s visibility will reach new heights thanks to strategic media partnerships with three Canadian National Hockey League (NHL) teams, the Montreal Canadiens, the Vancouver Canucks and the Toronto Maple Leafs. As well, the campaign will leverage public relations initiatives and in-store promotional drives throughout the country.
Strategy: Sopexa / Creative concept: Prospek