A unique French Wines blog-tour experience for Vins de France.
To raise awareness for French wines, communications via social media platforms including the website and Facebook showcased 4 different wine styles, in a bid to engage bloggers and start conversations through a unique French Wines blog-tour experience.


Results;
417,000
consumers reached by posts during the blog-tour
450-600
unique visitors to the website
>50%.
OF return rate
84%
Increase in Facebook fans