#DigitalPR: A unique French Wines blog-tour experience for Vins de France.
To raise awareness for French wines, communications via social media platforms including the website and Facebook showcased 4 different wine styles, in a bid to engage bloggers and start conversations through a unique French Wines blog-tour experience.
Results;
- More than 417,000 consumers reached by posts during the blog-tour
- 450-600 unique visitors to the website and a return rate of >50%.
- An increase in Facebook fans of 84%
