#Branding: Wines from Alsace: a whole new world to discover!

 

To get consumers steeped in the Wines from Alsace culture, we created a mini Internet site. And to manage the community and drive maximum traffic, we developed a “tap” application.

 

The concept? A simple, attractive contest mechanism with instant prizes (scratch-off, roulette, etc.)

 

Client: Wines of Alsace