Wine tasting event hosted by a sommelier and street artist duo.
The concept? Associate street art with wine to propose an innovative concept to participants in line with the specificities of the wines of the Centre Loire region. A double objectif: on the one hand to bring out the offer of white wines while seeking to increase sales of the lesser known appellations of the vineyard.
This campaign oughts to make an impression thanks to a program of communication actions that focus on creating a real interaction and a lasting relationship with the brand.
Client: Central-Loire Valley Wines