Increase sales of USA cheeses in the region by increasing visibility on offers

USA cheeses were highly promoted in the region, with enticing offers that shoppers can benefit from. With that in mind, we increased traffic and visibility for these products by creating an attractive Instore display that highlighted the origin of the product.

The strategy was to push the visibility of the product and highlight on the origin and quality provided. For this reason, we focused on having the display in 6 flagship stores across 3 key countries (UAE, KSA and Qatar) to reach as many of our target audience.