#InfluencerMarketing: How to strengthen awareness of Italia del Vino wines – and enhance their image – on the Chinese market?
The idea? A unique experience for the senses targeting B2B sector professionals and wine & lifestyle influencers.
With sports cars, fine foods and fashion, all of the values of Italy were put front and centre stage in order to showcase the wines of Consorzio Italia del vino.
Results: 32 wines, 30 KOLs brought on to cover the event, 30 media outlets on hand at the PR event, and 5 media interviews
Client: Consorzio Del Vino
