How to strengthen awareness of Italia del Vino wines – and enhance their image – on the Chinese market?
The idea? A unique experience for the senses targeting B2B sector professionals and wine & lifestyle influencers.
With sports cars, fine foods and fashion, all of the values of Italy were put front and centre stage in order to showcase the wines of Consorzio Italia del vino.
Results:
32
wines
30
KOLs brought on to cover the event
30
media outlets on hand at the PR event
5
media interviews
372 646 742
readers, Web users and fans on Weibo
