Taste of London is the UK’s largest consumer food & beverage festival (45k visitors in 2021 and 134k followers on social networks). For the second year running, a pavilion was designed in the spirit of Les Halles de Paris, comprising three distinct areas over 150 m2 of experiential space: a central wine bar, an entertainment area and a delicatessen. The products of the 6 partners were highlighted through various events (wine & spirits talks / apero evenings) and made visible via 2 influential partnerships, Taste France Magazine and Taste of London. This B2C activation was created by Sopexa and co-financed by the Ministry of Agriculture.