A French grocery shop and wine bar at the Taste of London festival from 15 to 19 July 2022 (Regent’s Park, London).

150 m2 of experiential space in the centre of the festival, dedicated to French products and featuring a delicatessen, two wine bars and entertainment! Glass marquee, supported by steel columns in the spirit of Les Halles de Paris.

Taste of London is the UK’s largest consumer food & beverage festival (45k visitors in 2021 and 134k followers on social networks). For the second year running, a pavilion was designed in the spirit of Les Halles de Paris, comprising three distinct areas over 150 m2 of experiential space: a central wine bar, an entertainment area and a delicatessen. The products of the 6 partners were highlighted through various events (wine & spirits talks / apero evenings) and made visible via 2 influential partnerships, Taste France Magazine and Taste of London. This B2C activation was created by Sopexa and co-financed by the Ministry of Agriculture.