Tak Smakuje Dolce Vita (Life tastes good)

A 3-year campaign to promote and communicate on the quality and specific character of  PDO, PGI and TSG products from Europe, including Parmigiano Reggiano, Asiago and Gorgonzola cheeses, to a consumer and trade audience.

In 4 key markets (Poland, Czech Republic, Austria and Hungary), internet-users and festival-goers discovered and reacquainted with the world of exceptional European cheeses through PR, social media and a cooking competition.