The campaign “rapeseed oil is the treasure of Europe” – has an international dimension and concerns the two largest rapeseed markets in Europe: France and Poland.
The campaign is educational and promotional and is aimed at people responsible for grocery shopping in households. The program is implemented through a series of PR events, events and advertising activities on television, in the press and on the Internet. As part of the campaign, information materials (press dossiers, brochures) and a series of internet films were prepared. A number of actions were also taken on social media (Facebook, Instagram, YT)
impressions via online ads