#ShopperMarketing: Pink Lady cultivates its brand values and offers you a slice of nature!
The concept? A “green” space to relax, illustrating Pink Lady’s new positioning, in the downtown areas of 5 German cities and at festivals near these towns.
37,500 apples were handed out during this promotional drive, which lasted throughout the month of July.
Client: Pink Lady
1 360 000
indirects contacts reached
