#GlobalCommunication: the communication campaign relies on a new brand ambassador to provide consumers a more impactful brand experience.

Pineau des Charentes launches a new campaign in Quebec by appointing a major brand ambassador from the Quebec gastro scene: Christian Begin.

In a bid to underscore the importance and values of eating together among Quebec consumers, the brand has struck a partnership with this uber foodie to promote the authenticity of Pineau des Charentes, its vibrant, unique character, and its fun, celebratory image.


Results: + 18 million impressions generated by the campaign. A communication campaign that includes media, print, digital (web banners and social media engagement), PR and training actions.


Client: Pineau des Charentes