A 360° intercontinental campaign for the European olives
The campaign “OLIVE YOU, European Table Olives” is a 3-year promotional program co-financed by the European Union, aiming to increase the awareness and demand for the European Table Olives of both professionals and consumers, as well as to develop exports in 13 target markets (USA, Canada, France, Germany, Austria, UK, Poland, Sweden, UAE, Saudi Arabia, Norway, Russia, Australia).
The campaign targets journalists, chefs, foodies, opinion leaders, retailers and consumers of all ages, through advertising, events, trade fairs, promotion, sampling, publicity, taste panels and more, to further familiarize them with this natural and tasty food product.
Key figure:
+7 000 000
opinion leaders, professionals and consumers sensitized by 2020
