All eyes on Beaujolais wines !
A gastro-lunch was held for Moscow bloggers including a competition to test their knowledge of Beaujolais wines in a bid to raise consumer awareness of the diversity of Cru Beaujolais wines and generating engaging and relevant content in popular blogs.
Results:
- 34 bloggers attended the lunch (objective exceeded by 113%)
- 171 posts on social networks and blogs
- more than 630,000 consumers reached via coverage linked to the lunch
460 000
consumers reached by the coverage linked to the competition and prize
