All eyes on Beaujolais wines !

A gastro-lunch was held for Moscow bloggers including a competition to test their knowledge of Beaujolais wines in a bid to raise consumer awareness of the diversity of  Cru Beaujolais wines and generating engaging and relevant content in popular blogs.


  • 34 bloggers attended the lunch (objective exceeded by 113%)
  • 171 posts on social networks and blogs
  • more than 630,000 consumers reached via coverage linked to the lunch