Supported by INRA’s Centre for Taste and Feeding Behaviour (CSGA) and by the Foundation for Innovation and Transmission of Taste [i], Mission Miam offers children and pre-teens a new way of speaking about food without any taboos and that doesn’t make them feel guilty. Based on the everyday lives of 9 to 12 year-olds, the comic makes humorous use of their social norms and language to get the right messages across, ones that can be understood, memorized and incorporated in their current lifestyles! The book has been written by Armelle Dardaine-Leopoli, illustrated by Mathilde Domecq and published by Sopexa, specialized in food communications.

This project was awarded the Bronze Medal in the “Prevention and Public Health”category of the EMPREINTES 2018 AWARDS* which selects, every year, the best advertising campaigns in the Health sector.