#Advertisement: To win over generation Y, Sopexa and Sid Lee teamed up to create the European Milk Forum’s campaign to boost the image of their product: Milk Moments.


Because milk is not just for breakfast, the Milk Moments campaign has launched a Facebook page packed with information, top tips and recipe ideas to enjoy milk around the clock.

Milk Moments is also a series of milk events, such as “24h de Milk”: a dedicated website demonstrating that milk moments are for any time of day.


Client: European Milk Forum