A better communication to improve the lamb consumption 

The campaign “Meet the Lamb” is a 3-year promotional program co-financed by the European Union, aiming to increase the awareness and demand for the European Sheep meat of both professionals and consumers, as well as to develop sales in 3 target markets (Greece, Italy, Spain).

The campaign targets journalists, chefs, foodies, opinion leaders, retailers and consumers of all ages, through advertising, events, trade fairs, promotion, food tastings, publicity and seminars, to further familiarize them with the consumption of European Sheep meat, through new cuts and easy recipes.