Text: "New corporate brand identity" of the 29th Grands Prix Communication et Entreprise

#Influence : Create a qualitative visual identity and greater stand out for French products, with a powerful, unifying promise: “Made in France, Made with Love”

The concept? Rolling out the “Made in France, Made with Love” logo and brand identity to the French Pavilion at international exhibitions and across all generic promotional and image-related activities supporting French food culture and products (www.franceagroalimentaire.com for a complete programme of actions)

Client : French Ministry of Agriculture, Food and Forestry

Visual with products : cheese, croissant, apple, wine