A fully integrated communication campaign to promote AOP and PGI fruit and vegetables in Italy, France and Germany.
A rich programme of street marketing, promotions in supermarkets, PR and media campaign, ensured that fruit and vegetables from Europe stood out from the rest!
promotional days organised
direct contacts via street marketing
Client: Pesca e Nettarina di Romagna PGI, Pera dell’Emilia Romagna PGI, Radicchio di Treviso e Catelfranco Veneto PGI, Pruneau d’Agen PGI