Hopscotch Sopexa CHINA work closely with Weber as long-term business partner to ignite the passion of Chinese travelers and BBQ lovers. Through consistent social media content posting, influencers campaigns and camping site collaboration, Weber inspires anyone who wants delicious grilled food away from homemade while providing a unique outdoor and urban grill experience. Several influence campaigns were launched in different cities of China, including NOVELTY LAUNCH EVENT, NOVELTY AMPLIFICATION and MONTHLY KOL/KOC SEEDING, aiming at the sector of food, to promote Weber’s multiples product lines in different outdoor and urban scenarios while organizing BBQ monthly experiential events.


These campaigns cooperate with 24 Top KOLS in different categories, 3 popular camping sites in different cities of China.