To create an event to introduce the new consortium and increase brand awarness, introduce Garda DOC wines to technical journalists, while also introducing themselves to local consumers.
The event started with a conference, a masterclass and a walk around tasting to discover all Garda DOC wines and producers. To fully immerse themselves in the Garda DOC experience, guests ended the day with a dinner in a historic sailing ship on Lake Garda. The following day the press visited 3 different wineries and ended the experience with a gala dinner.
International journalists participating
Consumers participating in the tasting