SOPEXA has put its expertise and love of food to work in order to support the French Dairy Board develop its exports of French Cream all around China. Our strategy: To take advantage of one of the most buoyant trends in Asia in invite professionals and prescribers to anchor French Cream as an essential: the world of pastry.
A three-year campaign (2020-2022) co-financed with the aid of the European Union under the brand “Cream of Europe – Rise to the Top with French Cream” that was punctuated by the continuous monitoring of market trends in order to place, each year, French Cream in a mission of transmission (product knowledge and pastry techniques) and creative inspiration to help professionals and enthusiasts to be at the cutting edge of trends!
A complete campaign with federative events to reveal the market trends and exclusive pastry creations, influence strategy (influencers and media), educational workshops… A successful campaign that has raised of the national pastry expertise!
Our 2020 results?
Contacts reached via media and social networks
Pastry chefs and future pastry chefs trained