Hopscotch Sopexa has put its expertise and love of food to work in order to support the French Dairy Board develop its exports of French Cream all around China. Our strategy: To take advantage of one of the most buoyant trends in Asia in invite professionals and prescribers to anchor French Cream as an essential: the world of pastry.
A three-year campaign (2020-2022) co-financed with the aid of the European Union under the brand “Cream of Europe – Rise to the Top with French Cream” that was punctuated by the continuous monitoring of market trends in order to place, each year, French Cream in a mission of transmission (product knowledge and pastry techniques) and creative inspiration to help professionals and enthusiasts to be at the cutting edge of trends!
A complete campaign with federative events to reveal the market trends and exclusive pastry creations, influence strategy (influencers and media), educational workshops… A successful campaign that has raised of the national pastry expertise!
Our 2020 results?
Contacts reached via media and social networks
Pastry chefs and future pastry chefs trained