#Event: to create a daily event to maximize traffic at the French Pavilion during the 6-month Universal Exposition in Milan. International visitors can discover the wide variety of French food and drink products.
Actions: Free tastings, 7 days a week, for 6 months at the Foodtruck@Peugeot with French chefs and facilitators decked out in the colours of France; renewal and rotation of partners (trade associations, regions and partners) every week, helping to showcase the great variety and affordability of French food and drink products.
The operation is being promoted on the French Pavilion’s Internet site and social media with creation of live posts and professionally shot videos for each partner.
1 360 000
sensitized indirect contacts