Food from Finland launched in China with the opening of its official accounts on WeChat and Weibo, 2 giant Chinese social networking platforms.
To give some ideas on how to use these products, food opinion leaders, in collaboration with Xia Chufang, one of the largest applications and communities for Chinese foodies, developed 6 recipes featuring Finnish products.
Results:
150
new engagements on WeChat in November 2017
17,000
new readers on the two social media platforms in November 2017
13,578
new readers on Weibo in November 2017
