#DigitalMarketing: Food from Finland launched in China with the opening of its official accounts on WeChat and Weibo, 2 giant Chinese social networking platforms.
To give some ideas on how to use these products, food opinion leaders, in collaboration with Xia Chufang, one of the largest applications and communities for Chinese foodies, developed 6 recipes featuring Finnish products.
Results: 150 new engagements* on WeChat in November 2017, 13,578 new readers on Weibo in November 2017, and 17,000 new readers on the two social media platforms in November 2017
Client : Food From Finland
