A digital campaign carried out by 5 YouTubers and 1 blogger to promote French products
A strategy of influence that focuses on the digital channel – known to be an inexhaustible source in the Food for inspiration, learning experiences and for reassurance.
The idea? A multi-country collaboration involving established YouTubers, each with their own style and audience, who will meet in Paris, discover, cook French products and create content for a wide audience. An involvement of the European consumers is then ensured thanks to a dedicated contest, promoted by the influencers and their ecosystem.
Results :
10M
impressions delivered
+ 1,732%
of visitors on the website franceagroalimentaire.com – a website dedicated to French agribusiness.
[video width="640" height="390" src="https://www.sopexa.com/app/uploads/2018/04/Video_FBA_Site-1.mp4" /]
