Pecorino Romano PDO
To increase awareness of PDO products and inform consumers and professionals about the characteristics of Pecorino Romano and promote its consumption.
Design of a communication program based on a common visual identity, while taking into account the specificities of the two target countries.
We identified and exploited the most appropriate channels to promote Pecorino Romano and the European PDO label to the general public: press events, digital activations, TV campaign with spot and product placement (ITA).
In parallel, we have proactively involved opinion leaders in both markets, through participation in the main B2B trade shows, collaborations with influencers, a series of activities dedicated to the target group of chefs and hotel schools, to reinforce their adhesion to the universe of the product and transmit its qualitative and culinary values.
Press and online coverage,
Reach via social networks
Cumulative contacts via campaign TV
Direct contacts via trade show
direct contacts via Horeca activations