Have a cheese break

For 3 years, Hopscotch Sopexa will carry out a European communication campaign in favor of European cheese and more particularly French cheese.

We love green &
Veilles charrues

The presence of the « Have a cheese break » stand allowed festival-goers at Vieilles Charrues and We Love Green to discover cheeses, especially those they are not used to eating, while offering them a fun and educational moment on the theme of cheese.

The « cheese break » between concerts

Between two concerts, festival-goers were able to visit the stand dedicated to the clear title « Have a cheese break » in order to take advantage of the various activities offered.

The festival-goers were invited to exchange with a cheese expert who proposed them cheese tastings while explaining their origin and their manufacturing… Between 7 and 8 kinds of cheeses were presented on the stand during the two festivals: Comté, Cantal, Tomme de Savoie, Mimolette, Brie de Meaux, Sainte Maure de Touraine, Chèvre, Hirel… And the visitors had the choice between worked and raw bites in order to discover the agreements of these products.


Leave with a souvenir

The festival-goers could also win different goodies made in the EU especially designed for the occasion by answering questions from the cheese expert during the « cheese quizzes ».

And for even more memories of their cheese break, visitors were able to leave with photos thanks to the photobooth installed on the stand.

This completely personalized photobooth had a background in the colors and codes of the campaign, « bubble » accessories with « offbeat » messages such as « age doesn’t matter unless you’re a cheese », fake cheeses and wooden boxes placed on the sides to recall the world of grocery stores/creameries. It delighted the festival-goers who came by the hundreds to have their picture taken.


An eco-designed stand

As Sopexa is committed to responsible events, an eco-designed wooden stand (French wood from sustainably managed forests) was created as part of its participation in the 6 music festivals planned during the 3-year campaign. This stand of 20m2 was realized with the colors and the graphic universe Europe Home of Cheese.

We Love Green :

Vieilles Charrues :

This campaign, directed by the CNIEL and co-financed by the European Union, aims to reach out to consumers and different festival audiences in order to familiarize them with different cheeses in a fun, generous and entertaining way.