Fruit & Vegetables PDO/PGI
To increase the reputation of the signs of PDO-PGI quality signs among consumers and buyers and to promote the consumption of PDO-PGI fruit and vegetables and to develop the sales.
This program brings together several actors and PDO PGI products from the fruit and vegetable sector: 7 Italian products, 4 French products and 1 Spanish product.
The communication strategy was articulated around 3 pillars (education/attractiveness/visibility) to strengthen the knowledge and reputation of PDO-PGI fruits and vegetables, to encourage consumption.
Several activities have been launched, taking into account the seasonal nature of the product:
- Public Relations
- Influencers and Media partnership
- Digital activity (social networks, website)
- Adv: outdoor (B2C target) and online (B2B target)
- Promotions at the point of sale
Press and online coverage