#Influence : An entertaining Escape Room Game experience devoted to Chablis wines was set in motion to boost visibility for Chablis wines and engage key influencers.
Information presented via story telling engaged influencers, and presented comprehensive information on Chablis wines to nurture conversations and new stories to share on media platforms.
Results: 2.9M impressions through media coverage.
An “Honorable Mention” for the campaign PR Daily’s 2017 Media Relations Awards
impressions though média coverage